Company
Position
Partner
Index
Reputation & Privacy Lawyers
Location
London
Advice type
Alternative dispute resolution
Contentious
Crisis management
High-profile cases
Reputation
Client Types
Corporate clients
Entrepreneurs
Family offices
High-profile clients
Private office
UHNW
Sector Focus
Internet & Media
Legal Advisory Services
Geographical Focus
Brazil
Central African Republic
France
United Kingdom
United States
Customer Type
Solicitor
Emma Woollcott
Spear’s Review
When mired in vicious reputation crises, ‘clients can’t be in safer hands’ than Mishcon de Reya’s Emma Woollcott’s, a fellow professional says.
Woollcott, head of the firm’s reputation protection and crisis management group, tells Spear’s she gets a real buzz from tracking down online attackers. And the self-proclaimed ‘geek’ stops at no borders, often having to liaise with international lawyers and use forensic skills to get to the bottom of a threat.
‘There is a lot of psychology in disputes affecting reputation,’ she says. ‘I see myself as a private investigator-style lawyer, who looks carefully at opponents’ motivations and sensitivities.’
In addition, she has noticed a trend where clients need help resolving situations of their own making – the result of society’s tendency towards online exhibitionism.
Rank: Top Recommended
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