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Company

UBS

Position

Managing director

Index

UHNW Wealth Managers

Location

London

Advice type

Investment management

Portfolio management

Wealth planning

Client type

Family offices

International UHNWs

UHNW families

Sector Focus

Financial Services

Wealth Management & Private Banking

Rusty Elvidge

Spear’s Review

Rusty Elvidge is a leading figure in private banking: having spent 15 years as co-head of global foreign exchange at Credit Suisse, in 2010 he became part of the firm’s London UHNW private banking arm.

In 2022, he joined UBS in the global family and institutional wealth team; here he helps family offices to manage generational wealth, navigate changing investment landscapes and preserve their family legacy for future generations.

Elvidge’s largely Europe-based clients are usually entrepreneurs with wealth in excess of $1 billion. ‘They are very interesting people,’ he tells Spear’s. ‘For someone to have been that successful, they need to have taken a lot of risk. They’re very different from old money – most of them are happy with risk.’ 


Rank: Top Recommended

Top Recommended 2026, UHNW Wealth Managers

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