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Company

Sotheby’s International Realty

Position

Sales Manager

Index

Property Brokers

Location

Abu Dhabi

Advice type

International property

International relocation

Real estate transactions

Asset Class

Real estate

Residential

Client type

HNW

International UHNWs

UHNW

UHNW families

Sector Focus

Real Estate

Geographical focus

United Arab Emirates

Gemma Farrell

Spear’s Review

Abu Dhabi-based Gemma Farrell (née Pugh) joined the ranks at Sotheby’s International Realty in 2023 following roles at a boutique London agency and at Knight Frank, where she spent nearly seven years. 

She tells Spear’s she appreciates the cachet a well-known brand like Sotheby’s has with UHNW and international buyers, and the personal agency the organisation gives her. ‘I just love it; I’m having the best time,’ she says.

She adds that there’s a perception among outsiders that the property world can be ‘very dog-eat-dog’, but in reality there’s a highly collegiate culture at the firm. 

Since her move to the Middle East in 2025, Farrell has been specialising in the sale of super-prime residences at the Four Seasons Private Residences on Saadiyat Island. 

Read next: New kids on the block: inside Sotheby’s UK property arm as it makes a move on London

Rank: Recommended

Recommended 2026, Property Brokers

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