Company
Position
Sales Manager
Index
Property Brokers
Location
Abu Dhabi
Advice type
International property
International relocation
Real estate transactions
Asset Class
Real estate
Residential
Client type
HNW
International UHNWs
UHNW
UHNW families
Sector Focus
Real Estate
Geographical focus
United Arab Emirates
Gemma Farrell
Spear’s Review
Abu Dhabi-based Gemma Farrell (née Pugh) joined the ranks at Sotheby’s International Realty in 2023 following roles at a boutique London agency and at Knight Frank, where she spent nearly seven years.
She tells Spear’s she appreciates the cachet a well-known brand like Sotheby’s has with UHNW and international buyers, and the personal agency the organisation gives her. ‘I just love it; I’m having the best time,’ she says.
She adds that there’s a perception among outsiders that the property world can be ‘very dog-eat-dog’, but in reality there’s a highly collegiate culture at the firm.
Since her move to the Middle East in 2025, Farrell has been specialising in the sale of super-prime residences at the Four Seasons Private Residences on Saadiyat Island.
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