Spear’s Review

Olivia McSweeney completed her first super-prime lettings deal in 2010 at Hamptons. ‘Off the back of that, I realised that this was the section of the market that I wanted to specialise in, and I have navigated to where I am today,’ she tells Spear’s. 

Now senior director of lettings at Sotheby’s International Realty, McSweeney is responsible for super-prime lets across London’s wealthiest neighbourhoods, regularly working with properties starting at £5,000 a week up to £45,000. Clients may come to Sotheby’s initially looking to sell, or with the intent to let. Either way, ‘we offer a 360-degree service’, she says. 

‘Rentals tend to do much better when the sales market is lower, because the demographic of people who are renting at the super-prime level are buyers,’ McSweeney explains. ‘Depending on how long people plan to be in London, renting could be a more financially favourable option if they have the flexibility.’