Company
Position
Head
Index
Buying Agents
Location
London
Advice type
Prime Central London
Property buying
Asset Class
Prime property – London
Real estate
Client type
HNW
Families
UHNW
Sector Focus
Real Estate
Will Watson
Spear’s Review
Will Watson has worked in the prime central London property market for 25 years, joining Knight Frank’s independent property buying arm, The Buying Solution, in 2019 and becoming head of the firm in 2024.
Watson serves international UHNWs, families and entrepreneurs who value independent advice when buying residential property in London. A deft adviser, Watson specialises in purchasing prime residential properties – many off market – and is proud of the level of service he is able to provide to a small number of private clients, backed by Knight Frank’s global reputation.
‘All my team have their own styles, but they are all brilliant in the level of service they provide,’ he tells Spear’s. ‘Seeing old clients recommend us is one of the most satisfying things.’
Top Flight 2026, Buying Agents