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Position

Head

Index

Buying Agents

Location

London

Advice type

Property buying

Asset Class

Real estate

Client type

HNW

Families

UHNW

Sector Focus

Real Estate

Geographical focus

London

Customer type

Property adviser

Will Watson

Spear’s Review

Will Watson joined Knight Frank’s independent property buying arm, The Buying Solution, in 2019 to lead the London team, and became head of the firm in 2024.

He serves an international and domestic client base that values independent advice when buying residential property in London. A deft adviser, Watson specialises in purchasing prime residential properties – many off market – and is proud of the level of service he is able to provide to a small number of private clients, backed by Knight Frank’s global reputation.

Watson has worked in the prime central London property market for nearly 25 years, and began his career as a selling agent for Winkworth in South Kensington before moving on to SavillsStrutt & Parker and Middleton Advisers.

Rank: Top Recommended

Top Recommended 2025, Buying Agents

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