Alexander Woodleigh-Smith

Spear’s Review

Alexander Woodleigh-Smith, founder and managing director of AWS Prime Property, has been buying prime London property for high- and ultra-high-net-worth clients for more than 20 years.

Having run his own agency for over a decade, Woodleigh-Smith describes himself as ‘totally service-driven’ and tells Spear’s that he has organically grown an extensive list of ‘loyal clients who trust my judgement and experience, and often introduce me to other clients’.

According to the firm, the average transaction price is around £7 million. ‘Our highest transaction to date was £45 million,’ Woodleigh-Smith says, ‘and our entry-level searches tended to start at around £2 million.’ 

A specialist buying agent, AWS Prime also handles property investment, development and managed sales, which proves useful for clients wishing to work with a single point of contact. 

Adviser Profile

‘For most of our clients, trawling websites and fielding calls from agents is an exhausting prospect – they simply don’t have time,’ says Alexander Woodleigh-Smith, founder of AWS. ‘But it is the access we can provide that really adds value.’ With over two decades in prime London’s residential market, he has built an unrivalled network, sourcing exceptional properties that rarely reach the open market. AWS Prime grants clients privileged access to London’s finest homes, saving them time and securing optimal terms. Specialising in acquisitions across Kensington & Chelsea and Westminster, the firm typically manages search mandates from £5 million to £15 million, delivering a highly curated, discreet and client-focused service.