Alexander Woodleigh-Smith

Spear’s Review

Alexander Woodleigh-Smith, founder and managing director of AWS Prime Property, has been buying prime London property for high- and ultra-high-net-worth clients for more than 20 years.

Having run his own agency for over a decade, Woodleigh-Smith is superbly knowledgeable about the streets of prime central and west London, organically growing an extensive list of loyal clients who trust his judgement and experience. The firm claims an average transaction price in excess of £11 million, and 70 per cent of deals are off-market. 

While a specialist buying agent, AWS Prime does occasionally manage sales on behalf of clients wishing to work with just one adviser on their move. 

Adviser Profile

Alexander Woodleigh-Smith founded AWS Prime 10 years ago, following more than a decade in the property industry in Prime Central London (PCL). Alex provides an end-to-end service for clients looking to navigate their way through the complex process of buying property in London. 

His lengthy career working across the Capital has enabled him to form an extensive contact list and consistently source and secure deals which often cannot be found anywhere else. Working with AWS Prime gives clients unrivalled access to the finest and rarest properties, saving them time and negotiating the best terms. Alex comments: ‘For most of our clients, their time is simply too valuable to spend trawling websites and fielding calls from agents. We preview an average of 50 properties per client but only the very best reach our shortlists’. 

AWS Prime has helped clients acquire property in some of the most desirable addresses across Chelsea, Kensington, Knightsbridge, Notting Hill, Belgravia and Mayfair. It also carries out property searches in the prime areas of south west London such as Parsons Green, Clapham Old Town and Barnes. Typically, house searches range between £5m and £15m. Moreover, Alex’s particular strength is his in-depth knowledge of the development process, which is invaluable for the majority of the firm’s client base of family house buyers. 

Through his passion for design and architecture and his eye for detail, Alex is able to unlock the potential in a property, knowing what is possible and what will genuinely add value. In 2023, all but one of the transactions the firm was involved in were completely off-market, reinforcing Alex’s reputation as a specialist in PCL’s private market, repeatedly unearthing the rarest of opportunities.