Gray & Co

Spear’s Review

Gray & Co, an active travel advisory service strictly for the ‘discerning traveler,’ was founded by Cari Gray in 2009.

Described as an ‘insatiable explorer’, Gray specialises in luxury travel and ensures that every part of the experience has been curated according to her clients’ needs and preferences. This often involves providing guests with in-house massage therapists, turn-down services, luxury jets and helicopters, and chauffeur-driven SUVs even in the most remote locations.

The company is especially popular with those who are looking for adventurous tours where guests aren’t afraid to ‘sweat on an uphill, hike a glacier, ride a camel, bargain in a market, or dine like a local’. Its unique travel offerings have been featured in Forbes, the New York Times, CNN, Bloomberg Business Week and Executive Traveler.