Spear’s Review

‘Our team is there to make sure that everybody is happy, so that everybody can have a vacation,’ Cari Gray, founder of Gray & Co., tells Spear’s. ‘There’s often somebody within the family who is the planner that keeps everybody on track – and what clients love about our trips is that we take that off them.’ 

Now based in California, Gray studied law but followed her passion for travel, working at active travel company Butterfield & Robinson for 14 years. She set up her own firm in 2009, recognising there was an opportunity in the market for a business that provides private trips for ‘curious, active and discerning’ travellers, who are keen to bike, walk or generally stay active on their holidays, but who also want a bit of indulgence.

Gray & Co. can connect travellers to destinations across six continents, and organises all elements of a trip – including private jet and yacht charters, accommodation and meals.

Adviser Profile

Founded in 2009, Gray & Co. specialises in crafting high-end private active trips around the world for the most discerning travellers. After 14 years at Butterfield & Robinson, Cari Gray moved on to produce discreetly and seamlessly bespoke journeys – always curated, vetted and delivered by the Gray team at the highest of service levels. The company caters to all ages and abilities – from friends and families to corporate or wellness retreats and celebrations. Travellers tend to be people who want both luxury and activity on their holidays – biking, walking, hiking and paddling. The Gray & Co. team takes care of all details including private jets, yacht charters, expert guides, exclusive experiences and much more.