Hugo McMullen

Spear's Review

‘The Middle East will define the next chapter of fine wine,’ says Hugo McMullen, international sales director at Goedhuis Waddesdon. He has spent the last 13 years spearheading the company’s reach in the region and now counts UHNWs, senior figures and international entrepreneurs among his clientele.

He highlights Bahrain as a key area for his work. Clients here value discretion above all else and have a keen interest in blue-chip vintage wines, and McMullen’s strong connections with Bordeaux producers allow him to source sought-after bottles. 

Private activations and events have been key to his success in introducing fine wine to Middle Eastern collectors, and he tells Spear’s of increased collaboration with private banks, whose clientele has a lot of interest in picking up oenology as a pastime.