Edena Chan

Spear’s Review

‘As a senior client partner, I take care of a full book myself,’ says Standard Chartered Private Bank’s Edena Chan, whose clients come predominantly from Southeast Asia. Service and communication are central components to her approach when juggling this full book. ‘I believe in face-to-face meetings,’ she says. ‘A meeting over dinner or lunch is still very important for a private banker’s relationships.’ 

A fresh focus for Chan is establishing new client relationships to grow the bank’s AuM. This includes growth that is intrinsically linked to the tech market. ‘We seem to be hitting a new norm. If you look at the market, the counters that have moved to the S&P are the technology counters,’ she says.