Caroline Primrose

Spear’s Review

Caroline Primrose brings a natural warmth towards her clients that’s a world away from the cold, algorithm-driven experience felt at some mainstream banks. As an executive director at Hampden Bank in London, she’s a torchbearer for the company’s ethos of supporting clients through ‘exceptionally thoughtful banking’.

‘I’ve been looking after some of my clients for 20 years,’ she says. ‘I’ve seen their careers and personal lives develop, and their families grow up. I have a passion for helping them to overcome their challenges and achieve their ambitions. We do things differently. We spend a lot of time getting to know our clients properly, and we think outside the box in a way that I don’t believe other private banks do.’