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Company

Neill Strain Floral Couture

Position

Director

Index

Florists

Spear's Black Book

Location

London, United Kingdom

Advice type

Events and entertainment

Sales

Asset class

Events

Flowers

Sector focus

Tourism, Leisure & Hospitality

Retail

Home & Garden

Profile

Neill Strain

Description

‘From a bunch of tulips snatched from a neighbour’s garden for my mum after school, to the grandiose rose and lily-laden projects [created] for my first love, I’ve always been infatuated,’ says Neill Strain. After studying floristry, he founded his boutique in Belgravia: he remains involved with the daily running of the business and regularly travels to Holland to pick out flowers and discover new varieties himself.

‘I don’t have a favourite flower,’ he says. ‘It would be impossible to single out one from such a sensuous and beautiful collection.’ Strain’s approach is holistic, while his style is consistently bold, with the bloom -laden shop-front an Instagram hotspot in its own right.

Rank: Top Recommended

Top Recommended 2020, Florists

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