Icon Private Collection

Spear’s Review 

 Luke McCormick founded Icon Private Collection in 2019 to act as ‘a tastemaker’ at the ‘pinnacle of  travel’.

Icon’s portfolio comprises villas and chalets that are the ‘cream of the crop’, located in the world’s most sought-after destinations, including Sri Lanka, the French Riviera and Saint Barthélemy. Alongside privately owned properties and residences from leading hotel brands such as Aman and the Four Seasons, Icon’s offering includes a dedicated concierge service and superyacht charters.

The firm’s villa-finding service helps UHNWs match with the right properties – including exclusive off-market opportunities. Detailed calls with advisers before the trip also help guests tailor the experience to their needs. ‘We have a real focus on the clients and making sure they are happy,’ McCormick tells Spear’s.