Icon Private Collection

Spear’s Review 

Icon Private Collection’s portfolio comprises villas and chalets that are the ‘cream of the crop’, located in the world’s most sought-after destinations, including Sri Lanka, the French Riviera and Saint Barthélemy.

Alongside luxury villas and residences from leading hotel brands such as Aman, One&Only and The Four Seasons, Icon’s offering includes a dedicated concierge service, superyacht charters and private island hires. The firm’s villa-finding service helps UHNWs match with the right properties, and detailed calls with advisers before the trip help guests tailor the experience to their needs.

Luke McCormick founded the company in 2019 to ‘act almost like a tastemaker of the pinnacle of travel’.

‘We have a real focus on the clients and making sure they are happy,’ he tells Spear’s.