Jonathan Coad

Spear’s Review

Reputation lawyer, PR adviser and author Jonathan Coad of Coad Law says he is often called in by clients ‘either to kill off a story before it breaks or to compel its correction before it does’.

With expertise in crisis and litigation PR and content risk management, the former Schillings and Lewis Silkin partner has a sensational client list formed of A-list celebrities and global corporations including Amazon, Disney, Gucci, Procter & Gamble, David Beckham, Lady Gaga, the Duchess of York and many others.

His biggest tip: ‘The best way to deal with a PR crisis is to ensure that it does not happen; prevention being far better than any attempted cure.’ Coad’s book Reputation Matters serves as a thorough guide exploring the methods and precautions one should take when preventing or reacting to reputational crises.