Michael Serwa

Spear’s Review

Michael Serwa believes that the main cause of suffering is an underlying lack of fulfilment.

A life coach who routinely works with CEOs, entrepreneurs, international royal family members and other UHNW individuals for as much as £50,000 per programme, he explained that ‘the rich unhappy person can easily be seen as ungrateful, so they are unlikely to engage with their feelings’.

His no-nonsense methods aim to get to the heart of the issue and are designed to take people from a functional or highly functional level, to an exceptional one.

Serwa encourages messages at any time during the coaching period. ‘Just as a serious athlete wouldn’t compete without a coach, if people want to excel in this “game of life” then they should get a coach,’ he said.

Adviser Profile
Michael says that he doesn’t improve his clients’ lives, he transforms them. Often radically. He helps them get exactly what they need and want the most, using his signature no-bullshit approach.

His personality and coaching style can be too much for most people, which is okay as he’s not a coach for most people. He works with winners. People who are either successful already or on their way to becoming successful. He is to his clients what sports coaches are to athletes, and his clients are the equivalent of Olympic athletes. 

He’s the first choice for CEOs, HNWIs, entrepreneurs, executives, doctors, lawyers, and other high achievers and their children for a good reason: he lives and thinks in a similar way, and he’s well-versed in the language of success and winning, understanding its joys and pains, just as they do. 

He often works with strong individuals with big personalities and/or the smartest people in the room. They have a hard time finding a coach they think can handle them and/or meet them at their level. When you get to a certain point in life, everyone is afraid to tell you the truth. He’s never afraid. 

His clients included a NASA engineer, the chairman of a leading global bank ranked in the top 20 bankers in the world, a Saudi prince, two founders of FTSE AIM 100 company, a lieutenant-colonel in the British Intelligence Corps, both the CEO and MD of the UK’s No. 1 estate agency which was voted top out of 15,000 offices, a cardiologist who has received the highest public honour from the president of his country for his contribution to cardiology (an equivalent to the British OBE), the CEO of an insurance company, the owner of a horse racing track, a professor of economics, a bank CEO, a billionaire’s daughter, and a baron’s son.