Julia Dowling

Spear’s Review

‘Our focus isn’t just curating weddings and events; it’s about orchestrating and designing unforgettable moments and memorable experiences,’ says Julia Dowling, founder of Snapdragon. Since its establishment in 2010, the firm has achieved remarkable success in delivering events for some of the world’s most discerning clients, including high-profile individuals, celebrities and top-tier executives. 

When asked about the success of the company, Dowling tells Spear’s that ‘success, in the Snapdragon chronicles, isn’t measured by the grandeur of an event, but by the emotions it ignites’. 

‘Grandeur’, however, is what draws clients to Snapdragon, a firm whose approach has been marked by tasteful elegance intertwined with an appreciation for luxury. Particular extravagances include ‘custom drone displays synchronised with bespoke musical compositions performed by world-class musicians’ and private jet charters whisking guests to surprise destinations. While providing unparalleled luxury at the highest level, the firm remains mindful of environmental responsibility through specially commissioned carbon offset projects. 

How much does an affair of this scale cost? ‘Many millions of pounds,’ Dowling says — although she’s careful to avoid mentioning the names of any clients who’ve spent such high sums, in keeping with the company’s commitment to discretion.

What she does reveal is that the ‘the realm of luxury weddings consistently flirts with the extraordinary.’ It seems only appropriate that at Snapdragon, the bar for ‘extraordinary’ is raised high.

Adviser Profile

Julia Dowling, the visionary force behind Snapdragon, seamlessly blends creative event design with flawless precision. Recognised as a top event producer in the Spear’s 500 since 2017, Julia’s journey began with Snapdragon’s founding in 2010. With a background in global businesses, she brings exceptional commercial skills, with an efficiency-driven approach and a creative eye.

The team of event designers, drawing from decades of experience, consistently exceed global client expectations, crafting unforgettable moments and experiences. Creativity and precision are at the core of their approach, reflecting their unwavering commitment to excellence. 

Vogue US recognised Snapdragon as the best event designer in Europe. Trusted by UHNWs, royalty, celebrities and global brands, the dynamic team merges artistic flair with practicality, pushing the boundaries of creativity. They understand that every detail matters, from meticulous planning to seamless execution, transforming ordinary occasions into captivating narratives. 

Each Snapdragon event is truly one-of-a-kind. They deliver what clients didn’t even know they wanted, focusing on creating experiences, not just events. More than mere event planners, they act as architects, with a philosophy centred on crafting moments that inspire emotion, foster connections and leave lasting memories unique to each client’s journey. 

Privacy is at the heart of their ethos, with client satisfaction and referrals taking precedence over online exposure. Snapdragon’s distinction lies in the confluence of creativity, business acumen, meticulous planning, emphasis on crafting experiences and unwavering commitment to client confidentiality. 

From Snapdragon’s HQ in London’s Kensington, the business naturally spans the UK and operates internationally, with extensive experience across the EU.