Dean Main

Spear’s Review

The apartment buildings that line the streets of London’s most opulent neighbourhoods tend to have a few things in common: grand architecture, uniformed doormen and amenities reminiscent of five-star hotels. Less apparent, even to the keenest-eyed observer, is that many, if not most, of these super-prime residences are managed by the same firm: Rhodium.

The firm’s under-the-radar approach is no accident, according to Dean Main, Rhodium’s understated founder and CEO. When Spear’s meets the man himself, he speaks of his decision to diligently control the company’s growth. ‘We’ve got to be very careful about who we work with,’ he says. ‘We want to work with [clients] who want to create a legacy, push boundaries and elevate the game.’

The firm manages 43 developments across London, Dubai and Athens, with £12 billion of real estate under management and a client book that includes leading property developers and architects such as Northacre, Almacantar, Finchatton, Norman Foster, John Caudwell and the late Thierry Despont.

Adviser Profile

Today, Rhodium is the only firm of its kind providing a turnkey operating solution for branded residences, partnering with brands to provide comprehensive advisory and operational expertise through the lifecycle of a branded residence. With a completely unique understanding of the ultra-high-net-worth discerning homeowner, Rhodium ensures each residential project embodies the prestige and values of the brand with careful consideration of every detail and hotel-style programming for residents. From inception through to execution, this tailored approach has positioned Rhodium as the go-to operator for luxury brands seeking a seamless entry into the branded residences sector.