Hayley Bystram

Spear’s Review

‘We don’t use algorithms to match our members; we use human instinct,’ says Hayley Bystram, founder of the Bowes-Lyon Partnership, a London- and Surrey-based matchmaker.

Bystram established the agency in 2009 with the vision to create a business that catered to clients in their 30s and 40s; this has since expanded to include individuals aged 30 to 80.

Her firm helps professionals and entrepreneurs from all industries find their perfect match. ‘It’s people that have a busy, demanding lifestyle, and it’s not that they’re not meeting people; it’s just that their everyday lives and the demands of their lives means they’re not crossing paths with those they would envisage having a relationship with,’ Bystram tells Spear’s. ‘I very much see it not as a personal problem; I see it as a modern society problem.’

Bystram emphasises the importance of building a close relationship with her clients and developing a fundamental understanding of who they are. ‘The more that I know about them and their lifestyle, the better I can match them.’ 

Adviser Profile

As founder of Bowes-Lyon Partnership, established in 2009, Hayley leads one of the UK’s most respected matchmaking agencies. With offices in Mayfair and Surrey, the firm supports accomplished individuals across the UK and internationally. Eighty per cent of clients come via personal recommendation, testament to the agency’s reputation for discretion, trust and results. Each client is personally interviewed and guided through a bespoke journey, with matches hand-selected to reflect their values and aspirations. Known for its thoughtful, confidential and highly personalised approach, the agency has built a reputation for fostering meaningful, lasting relationships – with many marriages and families to its name.