Spear’s Review

Rachel Cole has spent the past six years advising collectors through her art advisory firm. With a strong emphasis on stewardship and education, she helps clients navigate not only what to acquire, but why and how to build lasting and meaningful collections.

‘Many of our clients have been with us since the beginning and still work with us,’ she tells Spear’s. ‘A big part of that is caring about stewardship and teaching it. [Buying art] is more than just a transaction; it’s thinking about what it means to build a collection.’

Cole works closely with both individual collectors and their family offices – particularly those based in Asia, Europe and America – ensuring that their art strategy aligns with broader financial and legacy planning goals. She also advises on corporate projects, most recently curating artwork for the communal spaces of a luxury condominium in Palm Beach. ‘We also did a project with Bulgari for the opening of a new store,’ she adds. 

Adviser Profile

Rachel Cole Art Advisory (RCAA) is a boutique firm specialising in art placement and curation. Known for her discerning eye and deep market insight, founder Rachel Cole helps collectors build future-facing collections that balance artistic merit with strategic value. Named to Forbes 30 Under 30 in 2022, Cole has positioned RCAA as a trusted partner to individual collectors, family offices, museums and corporate clients. RCAA’s all-women team brings strong foundations in art history and market analysis, taking a thoughtful, research-driven approach to acquisitions and long-term planning. The firm focuses on modern and contemporary art – blending emerging and mid-career artists with blue-chip names.