Graham Carter

Spear’s Review

Unforgettable Travel Company’s Graham Carter knows a thing or two about luxury travel.

The firm’s co-founder and head of private clients makes a point of involving himself with trip planning – generating ideas and developing a true understanding of travellers’ needs in order to provide an elevated level of service. ‘A lot of experiences we offer for clients, I’ve tested myself. I flew a fighter jet last year just to test the experience for a client,’ Carter tells Spear’s. ‘We know what we’re talking about.’

Carter and his team specialise in providing a personalised service. If clients need to charter a yacht, a private jet or a helicopter, for example, or require accommodation or tickets for events, all is handled by the dedicated private client team.

Adviser Profile

Graham is the trusted insider to an elite and ever-expanding circle of high- and ultra-high-net-worth individuals, influential executives, media figures and global sports icons. A seasoned explorer who has travelled to over 100 countries, Graham is the visionary co-founder of Unforgettable Travel Company, where he leads the private clients division, a bespoke team crafting exceptional journeys to over 50 destinations, exclusively for the world’s most discerning travellers.

Celebrated by Condé Nast Traveler as a Top Travel Specialist and named to Travel + Leisure’s prestigious A-List of global tastemakers, Graham is widely recognised as one of the most influential voices in luxury travel today.

His deep, first-hand knowledge of the world’s most captivating corners, combined with a rarefied network of top-tier guides, hoteliers and insiders, empowers him to design transformative travel experiences that transcend the expected.

Driven by a passion for creating life-defining moments, Graham brings his guests access to the extraordinary, from behind-the-scenes access to the Palio di Siena to F1 test drives and truly bucket-list fighter jet flights. He lives and breathes his company’s ethos: Why do ordinary?

For Graham, luxury is not about opulence; it’s about storytelling, authenticity and creating memories that will be recounted for decades. Whether it’s a private concert in a centuries-old Venetian palazzo or arranging to watch the Northern Lights from the remotest Arctic lodge, he ensures the experience is deeply personal and profoundly moving. 

Whether he’s personally meeting guests in St Barths, Sardinia or the Serengeti, Graham ensures each journey is flawlessly orchestrated. His signature touches – from highly bespoke welcome packs to exclusive amenities and curated surprises – are designed to delight, elevate and inspire.