Company
Position
CEO—Chief Executive Officer
Index
Reputation Managers
Location
London
Advice type
Consultancy
Reputation management
Social media
Sector Focus
Business and Consumer Services
Internet & Media
Arlo Brady
Spear’s Review
Matthew Freud hired Arlo Brady in the early 2000s as a special adviser to counsel family businesses across the globe, including the Mars family. An impressed Freud promoted him to CEO of Freuds Group in 2017.
Brady tells Spear’s he loves the role’s variability – the interplay between corporate communications, individual ideas and social media.
‘The question that people start with is, “How can we improve our reputation?”’ he says. ‘Quite often our response to that is, “Be better.”’ He often helps with creating ‘crazy, experiential content’ to make branding more engaging, as he finds that ‘a lot of corporate communications are boring’.
What makes Freuds successful as a brand? ‘We’ve got the best people,’ Brady says.
Top Flight 2026, Reputation Managers