Spear’s Review

Beatrice Giribaldi Groak is the founder of Rovero Advisors, which she established in 2023 after senior roles at Lansons, Digitalis and Highgate. A third-generation member of a prominent business family, it was her own experience that shaped her professional focus – she was, as she puts it, ‘the one to start thinking about questions of legacy for my grandfather’. 

Trilingual in English, French and Italian, she advises private clients and families on reputation, risk and legacy across generations. She quickly identified that few advisers were explicitly helping families connect legacy with reputation, and built her practice around closing that gap. ‘Families and family offices have a greater sense of legacy than active individuals in business, but I’m not sure how often they associate it with reputation. For me, they’re one and the same.’

Managing how a family is perceived, she argues, only matters if it is anchored in the values that define who they actually are.

Read next: Heirs apparent: When legacy becomes reputational capital