Charles Lankester

Spear’s Review

Based in Hong Kong, Charles Lankester has headed up Ruder Finn Asia’s reputation and risk-management practice for more than half a decade; he is also managing director for Hong Kong and the Greater Bay Area.

He focuses on global reputation matters and ‘high-risk client situations’. Clients include a prominent Chinese media organisation and an international family office facing an aggressive PR attack in the Asia-Pacific region, while his remit includes handling data breaches, responding to blackmail threats and regulatory challenges.

Lankester’s career has included successful leadership roles at Edelman, Ogilvy and Weber Shandwick, while he has built up and sold two other successful ventures. An analytical and intelligence-based approach allows Lankester’s globally minded team to quell crises at early stages.

Adviser Profile

Charles Lankester represents clients when their business or personal reputations face disruption or damage in Hong Kong or Asia-Pacific.

He offers advice based on experience and solves his clients’ corporate or individual problems effectively, precisely and decisively. ‘We deliver a proven track record of dynamic problem-solving on behalf of our clients,’ says Lankester.

Lankester deploys an array of talent to every engagement: data scientists, litigation and media experts, forensic investigators and behavioural analysts. His conclusion after a career in this industry? ‘Very few situations arise from nowhere: the majority are visible for weeks, sometimes months before. You just need to know where to look.’