Spear’s Review

Digitalis managing partner Charlie Bain helps clients ‘navigate the challenges of the new information revolution’. 

For the former Times journalist, this entails everything from anonymous online attacks to ‘deepfakes’ and the reputational implications of generative AI and large language models. ‘We have spent 15 years advising clients in the very niche area or online reputation management and risk,’ Bain tells Spear’s. ‘For us, [the wave of AI] is an exciting challenge.’

Founded in 2009, Digitalis sits between PR, reputation management and the law to provide strategic counsel on digital reputation. ‘We look and feel like a professional services firm, but everything we do is driven by in-house technology which we have built,’ says Bain. 

Its niche runs from post-crisis ‘rebalancing’ to analysing ‘sophisticated online disinformation and misinformation campaigns’ and building ‘resilience’ online – areas that are fast becoming of primary importance to the family offices and UHNWs the company serves.