Spear’s Review

Charlie Willis has top tips for navigating the property market, especially within London’s upper echelons. ‘We’ve remained flexible in our approach to ensure clients receive the very best results,’ he says. Accurate pricing is of high importance in a competitive buyer’s market, and getting it right remains ‘the biggest challenge’, he adds.

Many of the most valuable sales have been off-market. ‘The most important aspect of our jobs is providing honest advice and agile solutions to achieving goals,’ he says.

Since 2019, Willis has also served as CEO of The London Broker, a collective of leading independent property brokers, giving peers a platform to run their own business.  ‘What we have done is curated the single best-in-class offering for independent brokers,’ Willis tells Spear's. ‘I can operate with real confidence and real integrity.’