Spear’s Review

Longview Advisors founder Gulnara Long has developed a ‘modern advisory service’ to help international UHNWs make sense of the UK property landscape.

Receptive to the diversity of client needs, Long’s broad outlook allows her to deliver property solutions that dovetail with ‘family ambitions and financial goals’ – whether they be related to property portfolio management or UK investments. ‘It’s always great to do something that you know your clients could not have done without you,’ she tells Spear’s.

Over more than 15 years, Long has worked with family offices and UHNWs to develop sustainable strategies to enhance their property portfolios. She previously was a managing partner of Property Vision, a real estate advisory that had been part of HSBC Private Bank. 

Adviser Profile

‘Clients, not properties, are the heart of our business,’ says Gulnara Long, founder of Longview Advisors.

For more than 20 years, Gulnara has advised private clients and their families on property strategy in the UK. With an MBA from London Business School, Gulnara worked as a management consultant, then moved into property.

Busy clients, balancing business and financial interests alongside family needs, value having a dedicated property specialist on their side.

‘An experienced adviser, representing their interests, saves valuable time,’ says Gulnara. ‘It also gives them a sense of control, ensures discretion and grants access to properties they won’t see on portals and in social media.’

Longview specialises in the acquisition of homes and investment properties, advice and negotiation, and property portfolio management. Longview guides clients by:

• Defining their requirements – to provide objective advice
• Thinking like an investor – to balance risk and return
• Crafting plans – to find solutions in line with their financial goals and family ambitions
• Teaming with wealth managers, family offices, trustees and solicitors – to ensure successful outcomes

Clients from the US, Europe, Middle East and Asia appreciate the attractions and advantages of the UK as a place to live and invest. ‘They know London is exciting and evergreen, and they want to be a part of it. Having a translator for the unique and charming characteristics of the UK property market certainly helps in the process,’ says Gulnara.

Referrals come from other private client advisers, with whom Longview collaborates to keep strategy and execution in sync. As one private banker noted on a recent project, ‘Gulnara asks the right questions and listens to understand what clients are really looking for.’