Gulnara Long

Spear’s Review

Longview Advisors founder Gulnara Long has developed a ‘modern advisory service’ to help international UHNWs make sense of the UK property landscape.

Receptive to the diversity of client needs, Long’s broad outlook allows her to deliver property solutions that dovetail with ‘family ambitions and financial goals’ – whether they be related to property portfolio management or UK investments. ‘It’s always great to do something that you know your clients could not have done without you,’ she tells Spear’s.

Over more than 15 years, Long has worked with family offices and UHNWs to develop sustainable strategies to enhance their property portfolios. She previously was a managing partner of Property Vision, a real-estate advisory that had been part of HSBC Global Private Banking. 

Adviser Profile

‘Clients, not properties, are at the heart of our business,’ says Gulnara Long, founder of Longview Advisors.

For the past 20 years, Gulnara has advised international private clients and their families on property strategy in the UK. With an MBA from London Business School, Gulnara was a management consultant, then moved into property.

Time-pressed clients who are balancing business aims, financial interests and family needs value having a dedicated specialist acting on their behalf.

‘An experienced property adviser representing their interests can certainly save time,’ says Gulnara. ‘It also gives them a sense of control. It ensures discretion and grants access to the market beyond what’s featured on portals and in social media.’

Longview specialises in the acquisition of homes and investment properties, advice and negotiation, and property portfolio management. The team at Longview puts property in perspective for clients by:

• Defining their requirements – to provide the appropriate advice
• Thinking like an investor – to balance risk and return
• Crafting plans – to deliver results in line with their financial goals and family ambitions
• Teaming with wealth managers, family offices, trustees and solicitors – to complete transactions

Longview’s clients – from the US to Europe, the Middle East to Asia – recognise the attractions of London and appreciate the advantages of the UK as a place to live and invest.

Referrals come from other private client advisers, so Longview collaborates with their teams to keep strategy and execution in sync. As one private banker noted on a recent project, ‘Gulnara asks the right questions and listens to understand what clients are really looking for.’