Mark Borkowski has gone further than anyone to understand the conditions that shape reputation in the modern world and why they are more dangerous than ever. He has seen firsthand the reputational risks posed by AI, as increasingly sophisticated deepfakes and disseminators of disinformation fabricate credible content involving high-profile figures, creating crisis scenarios that unfold at alarming speed.

Borkowski continues to be at the epicentre of some of the most talked-about stories shaping national and global headlines, altering narratives that could have destroyed careers and tainted legacies if mishandled.

Mark’s eponymous agency Borkowski is an elite team of experts with a diverse range of specialist skills and a unique approach to reputation management. Borkowski is renowned for deploying in-depth research, profound cultural understanding, strong working relationships with legal, digital reputation and tech teams, and a proactive, wide-ranging approach to media relations.

Borkowski has also co-created PREEMPT, a revolutionary new way of accessing crisis response communications via reputation insurance, and the first service of its kind designed specifically to address the fallout of cancel culture and the culture wars.

Beyond his close and longstanding client relationships and unrivalled network of senior media, business, creative and cultural leaders, Mark is obsessive in his quest to understand the permutations of life in the public gaze.

As one of the most sought-after media commentators on reputation and fame, and an acclaimed author and speaker, Mark explores topics including the culture wars, cancel culture, information wars, post-truth and influencer culture for many media outlets, including BBC News, the Financial Times, the Guardian and CNN.