Company
Position
Founder
Index
Reputation Managers
Location
London
Advice type
Crisis management
Reputation management
Client type
Business owners
Celebrities
Entrepreneurs
HNW
Sector Focus
Artists, Writers and Performers
Business and Consumer Services
Internet & Media
Geographical focus
United Kingdom
Mark Borkowski
Spear’s Review
One of the country’s leading media analysts on topics of crisis and reputation, Mark Borkowski’s analysis of the Prince Andrew/Jeffrey Epstein scandal was highly influential in shaping public understanding of the crisis facing the royal family. With public shaming of well-known voices for undesirable viewpoints – or ‘cancel culture’ – a developing area in the crisis and reputation industry, Borkowski’s services are more relevant than ever.
‘We know it is possible to “uncancel” a person or brand, but it requires time, patience, commitment to change and careful management of communications,’ he says.
Well known in the field, Borkowski wields unrivalled relationships with decision-makers, opinion formers and media influencers.
Adviser Profile
Mark Borkowski has gone further than anyone to understand the conditions that shape reputation in the modern world, and why in 2025 they are more complex and dangerous than ever.
In the last 12 months alone, Borkowski has been at the epicentre of some of the biggest stories shaping national and global headlines, altering the course of narratives that could have destroyed careers and tainted legacies if mishandled.
Mark’s eponymous agency Borkowski is an elite team of experts with a diverse range of specialist skills and a unique approach to reputation management. Borkowski are renowned for deploying in-depth research, profound cultural understanding, strong working relationships with legal, digital reputation and tech teams, and a proactive, wide-ranging approach to media relations.
As part of this radical approach to the hostile modern media landscape, Borkowski has co-created PREEMPT, a revolutionary new way of accessing crisis response communications via reputation insurance, and the first service of its kind designed specifically to address the fallout of cancel culture and the culture wars.
Beyond his close and longstanding client relationships and unrivalled network of senior media, business, creative and cultural leaders, Mark is obsessive in his quest to understand the permutations of life in the public gaze.
As one of the most sought-after media commentators on reputation and fame, and an acclaimed author and speaker, Mark explores topics including the culture wars, cancel culture, information wars, post-truth and influencer culture in depth for dozens of media outlets including the Financial Times, Guardian, BBC News and CNN.
Rank: Top Flight
Top Flight 2025, Reputation Managers
Address
South Wing, Somerset House, Strand, London, WC2R 1LA, United Kingdom