Michael Serwa

Spear’s Review

Michael Serwa believes that an underlying lack of fulfilment — and the inability to communicate and recognise it — is a significant contributor to emotional unease. A life coach who routinely works with CEOs, entrepreneurs, international royal family members and other UHNW individuals for as much as £50,000 per programme, he tells Spear's that ‘the rich unhappy person can easily be seen as ungrateful, so they are unlikely to engage with their feelings’.

His no-nonsense methods aim to get to the heart of the issue and are designed to take people from a functional or highly functional level to an exceptional one.

Serwa encourages clients to send him messages at any time during the coaching period. ‘Just as a serious athlete wouldn’t compete without a coach, if people want to excel in this “game of life” then they should get a coach,’ he says.