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Position

Founder

Managing partner

Index

HNW Wealth Managers

Location

London

Advice type

Investment management

Portfolio management

Client type

Business owners

Entrepreneurs

HNW

Sector Focus

Financial Services

Investments and Asset Management

Geographical focus

United Kingdom

Nick Hornby

Spear’s Review

Cerno Capital’s aims are simple, co-founder Nick Hornby tells Spear’s: to make investment uncomplicated, accessible and free of jargon. ‘In today’s climate we are approached by prospective investors with severe concerns about the geopolitical environment and domicile risks,’ he says. ‘We aim to bridge these in common-sense ways.’

Cerno’s partnership model allows its team to be long-term in their thinking, and investors benefit from regular access to partners and receive individual, round-the-clock attention. ‘We ensure that every investor is regularly updated on our thinking,’ Hornby explains.

The firm also employs ‘a global, unconstrained and sustainable multi-asset approach’. ‘We guide clients to achieve their objectives by gaining a deep understanding of their preferences, backed up by attentive service,’ adds Hornby, a previous recipient of the Spear’s Outstanding Achievement Award.

Adviser Profile

Nicholas is a co-founder of Cerno Capital and manages several of the firm’s client portfolios.

Cerno Capital was founded in 2007 as a partnership by Nick Hornby and James Spence with the objective of providing exceptional investment management and service to clients. The word Cerno is originally from Latin, also modern Italian, and means ‘to select’.

The firm takes time to understand investment objectives, helping clients select investments to meet their needs. The partnership culture enables Cerno Capital to be long term in thinking, aligned with the interests of investors.

Rank: Top Flight

Top Flight 2025, HNW Wealth Managers

Phone

020 7036 4110

Address

34 Sackville Street, London, W1S 3ED, United Kingdom

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