Spear’s Review

Flexibility and discretion are key to Nicholas Horby’s investment approach.

The co-founder of wealth management firm Cerno Capital tells Spear’s: ‘Put simply, clients don’t want to lose money when the markets are falling, and they want to be able to make money when the markets are rising.’ He adds that while new and popular investments can appear enticing, a cautious approach often pays off. This is why his clients are willing to give him discretion over their portfolios.

‘You have to be extremely careful when people all want to invest in the same thing, because it’s probably the wrong time to put your money in it,’ the previous recipient of the Spear’s Outstanding Achievement Award says.

Adviser Profile

Nicholas Hornby, co-founder of Cerno Capital, helps lead the boutique partnership established in 2007. The firm aims to provide high-quality, unconflicted investment advice and to build long-term relationships with clients and their families.

Cerno Capital creates bespoke, well-diversified portfolios that are built around their clients’ values. This focus on personal, tailored service aims to deliver first-class returns over the long term, ensuring each portfolio fits the client’s unique objectives. The firm further assists with structuring and consolidating to not only provide clients with a holistic oversight of their wealth, but to ease the burden of administration and support critical decision-making.