Salamander Davoudi

Spear’s Review

Former journalist Salamander Davoudi co-founded Tancredi in 2015 to offer a bespoke communications service with a ‘results-driven’ approach, acting for corporates, private equity firms, luxury brands and private individuals. 

‘We create powerful narratives which translate what makes our clients different into what makes them unique,’ the firm’s website reads. This encompasses reputation advisory, financial communications and crisis management. 

When it comes to crisis-related work, Davoudi tells Spear’s that the firm’s philosophy is to grasp the issues as quickly as possible and develop a strategy to ensure the accurate representation of facts in the media and by third parties. 

Adviser Profile

‘I aim to provide clients with a very personalised service and a level of responsiveness that is unmatched,’ says Salamander Davoudi, a former Financial Times journalist and co-founder of Tancredi Intelligent Communication. Her decade at one of Britain’s most respected newspapers – reporting on UK and European businesses as well as from the Washington DC bureau – informs her work, giving her a richer perspective than those who have never worked for ‘the other side’.

‘Clients consider me to be their Praetorian Guard,’ says Davoudi, whose reputation is enhanced by Tancredi’s ‘results-driven’ approach. ‘We tailor everything so that our clients receive a bespoke service based on what they actually need.’