Spear’s Review

AVP Marketing founder Simon Brewer initially focused on PR for luxury brands such as Cartier, Lanson and Audi.

Inevitably, the discreet adviser would come into contact with UHNWs ‘who sometimes needed PR themselves’, and he began to work closely with them to provide bespoke reputation and communications strategies. ‘Working with individuals is more rewarding, because you have a far more defined role,’ he explains. ‘You really can manage things well.

‘The most important principle with UHNWs is trust,’ he says. Availability is also crucial, and Brewer prides himself on getting back to clients within 30 minutes of being contacted. 

Brewer deals with a range of crises, including threats brought about by social media. His unique relationship with editors of major newspapers and lifestyle and business publications means that he is able to ‘massage’ stories and silence them at the source.