Simon Larkin

Spear’s Review

Simon Larkin, Master of Wine, spent 14 years advising HNWs on their fine wine collections before establishing Atlas Fine Wines in 2010. 

The firm provides private clients who are seeking expert advice on collecting wines with deep market knowledge and an international network. ‘Part of our niche is always being available on the telephone and happy to meet with clients. Whatever requirement the client has, we’re happy to satisfy it,’ Larkin tells Spear’s. Such requirements include recommendations of wine for pleasure and analysing market trends for the investment-driven buyers.

The Atlas team offers clients a truly personal service. ‘We’re able to take someone from fairly early days, build their confidence and guide them to gradually understand what they’re looking to achieve,’ Larkin says.

Adviser Profile

Simon Larkin MW maintains that fine wine is poorly sold to clients. He believes that information is often dumbed down, and that recommendations merely parrot critics rather than being founded on personal experience. Atlas seeks to fill this void, directly engaging with clients. Via their interactions, Atlas’ clients learn about the intricacies of fine wine, relying on experienced, knowledgeable advisers who demonstrate their value. Not all of Atlas’ clients forge personal contact with the team, but those that do benefit from a highly personalised level of service that underwrites Atlas’ sales, advisory and storage functions. Larkin remains central to the proposition, with an understandably loyal following among clients.