Sofia Syed

Spear’s Review

Sofia Syed is CEO and co-founder of MEUM Group, established in 2023 and described by its founders as ‘the next generation of private client services’.

‘It's a collection of the most elite advisers, only we assist them to actually instruct (clients) all in one place,’ Syed tells Spear’s. As a reputation and employment lawyer, Syed’s expertise lies within preventative reputation management but with an employment law angle, an aspect often overlooked when addressing reputational concerns: ‘(Clients) need to protect themselves, even if they haven’t done anything wrong and are completely clean.’

She says: ‘We know that for a lot of our clients, their closest advisers are the people who are closest to them day in, day out – their inner household circle, their staff. They are a very easy source of information leaks to the press, the media and the public. We understand how we can mitigate that risk.’

MEUM Group expanded rapidly to fit the demands of their UHNW client base, growing from four to 50 advisers in the space of one year. In 2024, MEUM was the recipient of the 2024 Spear’s Award for Private Client Innovation.