Sameena Singh

Spear’s Review

Sameena Singh is the founder and creative lead of Notting Hill-based interior design agency Littlemore.

Her specialisms include five-star hotels, restaurants, embassies and convention centres; residential work can often be found at coveted addresses in Mayfair, Belgravia, Notting Hill and Hampstead. Littlemore also commissions unique art, furniture, light fittings and carpets to complete the look and fulfil clients’ wishes.

Singh is proud of the fact that she can ‘easily take a project from start to finish’, a factor which attracts her millionaire and billionaire clientele.

Littlemore is led by the brief, aiming for feelings of harmony and space. ‘We don’t have an in-house style,’ Singh tells Spear’s. ‘Yes, I have references, and we have good taste versus bad taste, but in terms of what the clients want, whether it’s classical, whether it’s modern … It’s really different with every client.’