Serena Cross

Spear’s Review

Amiable, articulate and a dead-eye shot, Serena Cross had helped people with their shooting on her family’s Caerhays Castle estate in Cornwall for years before deciding in 2021 to set up Phoenix Sporting.

A ‘country lifestyle consultancy’, it advises clients on every aspect of shooting – from what to wear, to gun fit, to what to expect on a grouse shooting weekend. And she doesn’t just help those new to shooting, but also experienced guns looking to up their game or broaden their sporting horizons. 

Whether you want to shoot walked-up grouse in Scotland, boar in Hungary or doves in Argentina, she can help. ‘I’m your zero to hero mentor,’ said Cross, who is also a brand ambassador for Purdey and has written as a columnist for The Field.