Spear’s Review

Henry Sands offers a wide range of political organisations, businesses and private UHNW clients ‘comprehensive’ communications strategies through SABI Strategy Group, which he founded in 2015. 

Serving as the firm’s managing director, Sands leads a team that provides in-depth insight based on analytics, investigative work and polling to help clients put together targeted communications campaigns. 

Sands emphasises that there is no excuse to not have a firm grasp on one’s digital reputation, telling Spear’s: ‘AI search is becoming a huge part of digital reputation management. It reinforces the importance of digital reputation and consideration across all aspects of one’s digital footprint.’

His wide-ranging career in communications and journalism has seen him undertake campaigning work at CTF Partners – headed by Sir Lynton Crosby and Mark Fullbrook; he also founded his own literary magazine and has contributed to news outlets across the political spectrum.