Spear’s Review

Joanna Cocking is head of the private office at Hamptons, leading its activities in London, the countryside and internationally.

She specialises in London residences and country estates, helping Hamptons’ UHNW client base to sell or secure their dream homes. As opposed to prime property in London, which moves quickly, Cocking says the situation in the countryside is markedly different and moving at a more relaxed pace. She also observes that for families selling their country homes, ‘there is a lot of emotion in that journey’.

Cocking therefore ensures that she is always on hand to guide her client base, be they celebrities, families or their offices. She tells Spear’s: ‘It’s about creating an end-to-end service ... the relationship we’re looking to broker is a lifetime one.’

Adviser Profile

Joanna Cocking has worked in the property sector in London, as well as across the UK, for over 30 years, and joined Hamptons in 2001. She began her career working in prime central London in Notting Hill Gate, Kensington, Holland Park, Chelsea and Fulham. After making the move out of London, Joanna as head of private office additionally leads the prime country sales team for Hamptons, which has uniquely placed her as an adviser for the end-to-end process of buying and selling homes.

Joanna covers all of London, the south and south east of England, specialising in clients with assets of £4 million and over. She can act as both selling and buying agent, working with clients who are predominantly HNW and UHNW families, many in the public eye, making her well versed in working discreetly with a bespoke approach. As a key part of her role, Joanna acts as a personal adviser, with the experience, vision and professional connections to cover all aspects of the sale and purchase, and clients benefit from her carefully cultivated network of experts in finance, investment, management, interior design, legal, tax, schooling and architecture. As part of the Hamptons International Private Office team, her global connections enable cross-business referrals.

Personally, Joanna’s childhood involved a large amount of travelling the globe, from Europe to the Middle East and Asia, meaning moving home is second nature to her. This has given her an abundance of global connections and life experiences. Joanna’s passion for property is unmistakable in every encounter and every conversation. She counts herself as privileged to be involved in any part of the property process, which also includes consulting and mentoring. She believes her reputation as a trusted and dynamic adviser, combined with her ability to find solutions, has helped establish long-ranging relationships with past and present clients.