Spear’s Review

Before teaming up with his Integra co-founder Nick Loughran, Zaki Cooper worked for family offices, large corporations and well-known individuals such as the late Chief Rabbi Jonathan Sacks. He also acted as assistant press secretary to Queen Elizabeth II from 2009 to 2012 and served in the royal household.

Today much of Cooper’s advice involves preparing clients for difficult situations, in order to prevent crises from arising.

‘An important part of my work is building reputational capital over time, in order to tell an accurate story of my client,’ Cooper tells Spear’s.

He adds that managing digital footprints and visibility more generally has become increasingly important, especially when multigenerational families are involved. ‘The older generation often wants to say very little on a matter, but their children often want to be more vocal on issues,’ he explains.