Fred Lloyd George

Spear’s Review

Following a six-year stint as an officer in the British Army, Fred Lloyd George worked at NHS Digital, where he organised their adult social care programme. 

Realising there was a gap in the market when it came to finding good and consistent private at-home care, he founded his own company, Hamilton George Care, with fellow ex-army officer Alex Hamilton. 

They now provide a unique boutique service for private clients and their families, focusing on live-in care, across the UK. This can include assistance and companionship for the elderly, traditional nursing care, rehabilitation programmes and a highly specialised hospital home installation service with round-the-clock staffing.

Staff also take part in etiquette training, designed by Debrett’s. ‘Our carers have medical knowledge but also understand how to make a good impression, how to keep a British home and other soft skills that are often overlooked,’ Lloyd George tells Spear’s.