Zita Verbényi

Spear’s Review

Having held senior roles with prominent family office conference producers for more than a decade, Zita Verbényi founded The Legacy Atelier in 2021. Described as ‘a cutting-edge legacy practice’, the firm aims to preserve, narrate and showcase family legacies via bespoke curatorial projects – including physical spaces such as a family museum – and through legacy and family identity workshops and other programmes.

Verbényi’s core focus is helping family enterprises and business families ensure the longevity of their legacy and ‘benefit from it to achieve further success whilst maintaining family harmony and mitigating the evaporation of their wealth.’ She says that ‘such projects are also ideal ahead of successions or a potential liquidity event.’

‘Understanding legacy is central to building culture, especially when a family owns a business or is looking to sell one,’ she tells Spear’s. ‘Everyone else in the market has focused on tweaking corporate culture and then relating that to family culture. But legal professionals are never going to be able to understand the anthropological and ethnographic ways to look at family legacy.’