Caroline Fiennes

Spear’s Review

Caroline Fiennes, director and founder of the philanthropic consultancy Giving Evidence, advises donors, companies and foundations to use an evidence-led approach to their charitable giving with a view to maximising their giving. 

‘Giving Evidence is about assisting philanthropic donors to be more effective by helping them to base their giving on decent evidence,’ she says. ‘And that means evidence about what a problem is, where it is, why it is, who’s doing what about it, and what is effective in addressing it.’

Fiennes started her career in physics, moving towards strategy-based consulting before entering the world of philanthropy. Her book, It Ain’t What You Give, It’s The Way That You Give It, advises on charitable strategy, and she has a strong media presence including a body of work for the Financial Times. She currently serves as a visiting fellow for the Cambridge University Centre for Strategic Philanthropy.