Spear’s Review

Josh Saul, founder and CEO of The Pure Gold Company, was an analyst researching markets and opportunities for large investment houses when he first became interested in precious metals.

Now he often appears as a well-informed commentator in the media and runs a company that allows investors to buy gold and silver in bar or coin form; it also provides storage solutions. ‘We’re an investment company. We have a breadth of experience so we can comment on a variety of investment classes,’ he tells Spear’s.

Pure Gold, which highlights that precious metals are a tax-efficient way of diversifying investment portfolios, provides an authenticity guarantee on all metal it sells and, according to the company, will buy back anything it sells at a favourable price.

Adviser Profile

When Josh Saul founded the award-winning The Pure Gold Company, his goal was to provide an unrivalled service and counsel to customers who were looking to use physical gold and silver to protect their wealth and reduce financial risk.

Voted the ‘UK’s Best Gold Broker’*, ‘Top-Rated’ by Bullion Directory and with an ‘Excellent’ customer rating in Trustpilot, Josh’s vision for The Pure Gold Company is now a highly successful reality. Josh continues to be heavily involved in the company’s day-to-day activities, and in 2024 added a wholesale division to provide specific bullion to dealers internationally.

‘Our purpose is to give our clients the peace of mind that their wealth is safely protected in an easily accessible, physical form that will always hold value,’ Josh explains. ‘Our customers often tell us how much they value our friendly, transparent service and trust us as genuine experts in bullion,’ he continues. ‘Gold has an enormous history as a safe-haven asset and is often used as an inflation hedge and protection against market volatility. We add value by making things easy to understand, taking care of all the logistics, and helping our clients make the most of gold’s substantial benefits.’

Individual client relationships are valued and protected, with regular market alerts and portfolio communications. Secure vault storage services are offered, or clients can take discreet delivery to store the metal themselves. A ‘Buy Back Guarantee’ policy is provided to ensure almost instant liquidity for clients when the time comes to sell.

As a long-standing industry expert with a successful and growing business, Josh Saul is regularly approached for commentary and thought leadership on the gold and silver retail markets. His credits include TV appearances, a host of UK broadsheets and a growing number of online podcasts.

*August 2025 by Metals & Mining Review