Alex Cheatle

Spear’s Review

Alex Cheatle is group CEO and co-founder of Ten Lifestyle Group, a digital concierge and lifestyle management platform. 

Known as ‘Mr Fixit for the affluent’, Cheatle says that ‘at Ten, we exist to earn (and deserve) the trust of our customers’. Indeed, he has handled and arranged every manner of errand for HNWs, from arranging a Maserati test-drive to fetching a forgotten wallet in a London home for a client in Zurich. 

He calls the firm’s services ‘light-touch bespokery of the highest quality’ and has relentlessly curated an extensive and impressive clientele pool comprising entrepreneurs, sport stars and professionals. The firm has also consistently invested in technology (including AI and data security) in order to create a premier platform for individuals and corporates alike.