Adrian Hallmark

Spear’s Review

Adrian Hallmark faced a long and winding road when he was appointed CEO of Aston Martin in September 2024.

As the manufacturer’s fourth chief since 2020, Hallmark joined the firm at a testing time for the brand: a fall in demand in China and supplier challenges contributed to declining sales and earnings, and growing debt.

He did not come unprepared, however. Hallmark benefits from over 25 years in the automotive industry, having sat at the top of industry giants including Porsche, Jaguar Land Rover and Bentley. At Bentley, he served as chief executive for six years, and during his tenure presided over a tenfold increase in the firm’s profits.

A year on from his appointment at Aston Martin, Hallmark is positive about profitability following efforts to find efficiencies in its logistics and manufacturing operations and expand the product line-up. This includes a new ‘S’ variant to the DBX luxury SUV, as well as four other variants to appeal to a wider market. There is also a 12-month order book for the Valhalla model, expected to ship in late 2025. 

‘[Dealers and staff] have all been hugely constructive, hugely supportive, and they all believe this is it,’ Hallmark told industry publication evo. ‘We’ve cracked it. The product range, everything ... it’s never been better.’

Read next: The 2025 Spear’s Power List – who made the cut