Azura

Company Profile

Established in 2019, Azura is a leading investment advisory boutique and private investment office offering independent and trusted solutions tailored to the specific needs of its clients. Founded on the principle of providing unrestricted access and resources through a dedicated team of professionals, Azura operates without geographic or institutional constraints, generating strategic opportunities and solutions alongside its wealth management and private client advisory capabilities. The core attributes of Leadership, Excellence and Independence define Azura Partners, allowing the firm to make a significant positive impact on clients entrusting their family legacies. 

The Azura Story 

During his time as Managing Director at Julius Baer, Ali Jamal, the founder of Azura Partners, observed that clients expressed a keen interest in participating in cross-client transactions and sought greater diversity in their investment portfolios across various products. It was through these observations and conversations that Ali and his team created the nucleus of what Azura was to become: by the client, for the client. They provide a global platform, offering Investment Management solutions, as well as Strategic Opportunities that provide co-investment and deal origination opportunities. 

“Azura is a creator of time for our clients, empowering them to focus on what truly matters while we navigate the complexities of wealth management and provide tailored solutions that stand the test of time.” – Zeid Akkawi, Founding Partner of Azura Partners 

Our Global Client 

Azura manages a client base of over 50 Ultra High Net Worth Individuals, family offices and entrepreneurs, many of whom have entrusted the company with multiple mandates. Their activity extends beyond traditional investment management, encompassing exclusive co-investment opportunities and a Private Wealth Management business. 

Azura’s global footprint, spanning financial hubs in London, Monaco, Geneva, Dubai, Singapore and New York, underscores its commitment to serving the global UHNWI, regardless of where they are. Beyond traditional investment management, Azura has diversified its service offerings to include exclusive co-investment opportunities and a Private Wealth Management business. This holistic approach sets Azura apart, as it goes beyond the conventional boundaries of wealth management, offering clients a multifaceted suite of services that address the complexities of modern wealth. 

A Boutique Wealth Manager 

In the ongoing tug-of-war between major firms and boutique players, Azura’s emphasis on agility, personalised service and a client-centric approach has allowed the firm to attract and retain the best talent in the industry, successfully positioning itself as a transformative force. 

“The Azura journey began with a keen observation of the desire for cross-client engagement and a hunger for diversified investment portfolios. Our impact extends beyond traditional wealth management, offering a solution for today’s global citizen. In just over four years, we’ve tripled our assets under management to over $4 billion, reflecting the success of our approach.” – Ali Jamal, Founder and Chairman of Azura Partners