Gabrielle Shaw

Spear’s Review

Gabrielle Shaw set up her firm, Gabrielle Shaw Communications, in 1997 to focus on reputation management for brands and people. The award-winning agency has since worked closely with clients, often as lead global comms adviser, and for boards, family offices and entrepreneurs. Innovation is crucial, she has said, as is insight into true business value and global consumer temperament.

‘We are at a crossroads where most of our clients are rethinking what is important and what legacy they will leave,’ Shaw explains. ‘A theme we are seeing among HNW clients and businesses is an increasing need for advice on how they can use their wealth and platform to shape global conversations, and effect the changes they want to see in the world.’

Adviser Profile

Gabrielle’s superpower is her ability to work with entrepreneurs, business leaders and very often intergenerational family businesses to articulate their visions in the most compelling way. She is equally adept at communicating to and connecting with top-tier business writers as well as arbiters of taste within the global style and luxury arenas. Always frank yet approachable, she and her team of heavy-hitting strategic planners use their proprietary framework to articulate personal and company visions. 

GSC Private Client advisory has worked for some of the world’s most influential business leaders, including a number in the top 10 of the Sunday Times and Forbes Rich Lists. They mentor Next Gen as well as other innovative start-ups in their accelerator programme, which has nurtured some of the fastest-growing start-ups in the fashion, tech and sustainability spaces, such as HURR and Twig, and a host of Forbes 30 Under 30. Gabrielle’s ability to be ahead of wider themes and conversations sets clients up as visionary thought leaders often well beyond their sectors. Gabrielle sits on the advisory board of a number of fast-growth start-ups. 

The company’s approach is intelligent and holistic as well as commercially savvy – opening doors and opportunities often well beyond the sphere of brand reputation and illuminating what is possible for clients as thought leaders and change makers. An award-winning sustainability practice is leveraged by clients in terms of legacy and philanthropy. GSC’s clients are loyal and long held, and the company is a go-to adviser for many top PE, VC and law firms in the UK and North America. They have an especially strong track record in retail. Through GSC and Partners, they have a hand-picked network of teams that they can draw upon globally.