Henry Sherwood

Spear’s Review

Henry Sherwood is founder and managing director of The Buying Agents, a specialist firm aimed at acquiring exceptional homes and property in some of the most desirable locations in London and the home counties. The firm works for private clients seeking to buy and rent in the capital, providing the crucial advice to secure some of the most sought-after properties on the market.

Sherwood told Spear’s that The Buying Agents understands the time-consuming nature of buying property in London, and that the firm acts as a single point of contact for clients and will always negotiate on their behalf. It is often granted privileged first access to new offerings long before they go on the market, thanks largely to its long track record of delivering results for clients.

Adviser Profile

With over 30 years of experience buying and selling luxury property, Henry is well known and trusted by industry leaders. His reputation for complete privacy ensures he is often first through the door of any new properties, usually well before they hit the open market. In one recent situation in Chelsea, he was the only buying agent allowed to view the home of very high-profile vendors. 

‘Reputation is everything,’ he says. ‘We just concentrate on providing the best possible service to all our clients and partners, then everything else falls into place. Our clients promote us, so we don’t have to. 

‘The buying agent industry has changed since I founded the company in 2008. With technology and social media, smaller independent companies now compete on a level playing field with the corporates. People open doors, not companies. The Buying Agents embrace technology for maximum efficiency and best results but maintain an extremely high level of personal service. We have the market knowledge to identify potential roads and individual properties, and then use the tech to target them. Going direct to vendor is a sure way to potentially over-inflate the price, but we use five different data sets during negotiations to back up our offers. We prep all our clients in advance, so they know exactly what to expect so that together we can make well-informed decisions very quickly. This ensures we can close immediately to avoid the problems associated with protracted transactions. 

‘The Buying Agents’ ever-growing list of partnerships with private banks and wealth managers demonstrates this approach works. It's very satisfying to know that our clients are happy with the results and have enjoyed working with us.’