Company

Digitalis

Position

Partner

Index

Reputation Managers

Location

London

Advice type

Crisis management

Reputation

Strategic communications

Client Types

Corporate clients

Fund managers

Private banks

Sector Focus

Business and Consumer Services

Consultancy

Internet & Media

Fred Duff Gordon

Spear’s Review

An experienced adviser to bankers and asset managers, Fred Duff Gordon specialises in digital risk at Digitalis.

He frequently uses data analytics to craft compelling media and branding strategies, often when clients are shifting into crisis mode. Using a powerful ‘online narrative management toolkit’, his firm is able to ‘regulate the searchable narratives and to reach new audiences, as well as providing powerful leverage in battles to win the debate around a contended issue’.

Duff Gordon writes: ‘The availability, accuracy and sentiment of online information (including social media) relating to a business, its people and its interests is business-critical.’

Before Digitalis, Duff Gordon worked for Prosek Partners and Moorgate Group, two financial services consultancies, giving him insight into the reputational issues that firms may face. 

Rank: Recommended

Recommended 2024, Reputation Managers

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