Fred Duff Gordon

Spear’s Review

An experienced adviser to bankers and asset managers, Fred Duff Gordon specialises in digital risk at Digitalis.

He frequently uses data analytics to craft compelling media and branding strategies, often when clients are shifting into crisis mode. Using a powerful ‘online narriative management toolkit’, his firm are able to ‘regulate the searchable narratives and to reach new audiences, as well as providing powerful leverage in battles to win the debate around a contended issue.’

Previously, Duff Gordon worked for Prosek Partners and Moorgate Group, two financial service consultancies. Duff Gordon has written: ‘The availability, accuracy and sentiment of online information (including social media) relating to a business, its people and its interests is business-critical.’