Sam MacAuslan

Spear’s Review

Sam MacAuslan is a director at the London office of Farrant Group, a leading international strategic communications agency that operates in Europe and the Middle East.

His focus is on entrepreneurial clients from the developing world but doing business internationally, seeking to maintain their reputations, often when going through litigation, in order to continue to do business.

He tells Spear’s: ‘It is less about what’s happening in the courtroom, and more about safeguarding someone’s reputation and ensuring that their reputational goals are met in line with the legal strategy.’

His team work in partnership with the client’s wider team of legal advisers. ‘It’s no good to win your court case and your damages but have your reputation in tatters. If you need to continue to operate a business while litigation is going through, it’s important that the business remains unaffected,’ he says.