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Velocity Black


CEO—Chief Executive Officer


Concierge Services

Spear's Black Book


London, United Kingdom

Advice type

Personal assistance

Lifestyle management

Client types


Sector focus

Personal & Household Services


Zia Yusuf


Sleek and tech-driven, Velocity Black is used and endorsed by A-listers such as Gigi Hadid, Millie Mackintosh and Rita Ora. ‘Our mission is not to deliver what you want, when you want it – that’s quite 20th-century,’ says co-founder Zia Yusuf. ‘We want to deliver what you didn’t even know you wanted.’ Is this mind reading, then? ‘I’d like to call it clairvoyance,’ he replies.

There is notable regret as Yusuf speaks of how 80-hour weeks in a previous role at Goldman Sachs made him realise that time is the most precious asset. But he’s now in a happy place, using algorithmic ‘augmentation’ to fulfil all manner of tasks in a busy HNW’s life, from dry cleaning to flower delivery or gluten-free dining in Milan.

Rank: Top Recommended

Top Recommended 2020, Concierge Services

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